The Owner's Odyssey Podcast
The Owner’s Odyssey is a business podcast focused on exploring the unique journeys of real business owners co-hosted by Brook Gratia, Paul McCoy, and Zach Jones.
When Starla West swapped the security of her consulting job for the roller-coaster ride of entrepreneurship amidst the 2008 economic crash, she wasn't just chasing a dream—she was leaping into a new reality. Our latest episode zeros in on Starla's unguarded revelations about the lessons learned through her coaching business's evolution. From trusting her gut over traditional business plans to nurturing invaluable relationships with an advisory board, Starla's narrative brims with the tenacity and wisdom only found on the front lines of self-made success.
Scaling a business isn't for the faint of heart, and Starla unpacks the intricacies of growth with the precision of a seasoned pro. She shares the significance of having a board of advisors—each a maestro in their realm—and how this council helped her filter through the cacophony of entrepreneurship advice. There's a moment in every business owner's journey where you must decide between deep involvement or expansion, and Starla was no exception. Her candid insights give a sneak peek into the critical decisions and the strategic moves she made to ensure her business thrived without losing its soul.
The conversation takes a profound turn as we venture into the realms of marketing authenticity, pricing strategies, and the promising field of psychedelic integration coaching. Starla's personal experiences and forward-thinking approach exemplify how one's values and business acumen can unite to chart a course through uncertain waters. Whether she's navigating the complexities of networking or contemplating the integration of psychedelics into her practice, Starla's pioneering spirit and commitment to authentic growth are nothing short of inspiring. Join us as we uncover these riveting developments in the world of personal and entrepreneurial breakthroughs.